Who we are


Rupert Houghton


After leaving Edinburgh University with an MA in History and Politics, Rupert joined Leedex Public Relations, then part of the Birkdale Group plc. He quickly found that his interest focused on overall Marketing Strategy not just PR and was able to move to another Birkdale Group company, Marketing Solutions.

Rupert trained in the theoretical and practical aspects of Marketing and Market Research, eventually being appointed a consultant. In this role, he worked with clients like The Post Office, Hays plc, Legal and General and many other blue chip companies. A defining moment came when Rupert was asked to join Frost & Sullivan’s Healthcare division to lead their European Consulting Team, specialising in this sector ever since. After four years in this position, he and two colleagues decided to set up HBS Medical Ltd. where Rupert has been able to forge close long-term relationships with companies such as Philips Healthcare, Stryker, Beckman Coulter, Medtronic as well as advising development stage companies on their route to market. He has over 25 years of Market Consulting experience, over half of this time spent in the Healthcare industry.


We use cookies to improve our services. If you continue browsing, you accept their use. More information