HBS conducts classic market assessment and analysis studies using traditional market measurement tools such as market size, market growth, market shares, trends and drivers and restraints.
Market Assessment studies while can be designed as standalone projects for those customers who cannot find published data or have a very specific type of project in mind. Also, these types of studies are conducted as part of large strategic projects such as Market Entry and M&A due diligence.
HBS can design your project to take account of highly complex and segmented markets and provide data either on an indicatory basis or through fully statically significant bottom-up, quantitative surveys. In addition we are able to provide these for most geographies giving you the ability to take decisions based on a global view of your markets.