The culmination of a holistic marketing approach that includes the right market segmentation, pricing, and of course, product is to communicate these factors in the right marketing messages.
A marketing message needs to reflect the medical product as a solution for the various target segments of the market. Irrespective of the quality of the product, if the clinician does not understand why the product meets his needs then all other factors are lost.
In conjunction with HBS’s progressive segmentation methodologies we insure that our clients find powerful and easily communicable sales and marketing messages that present their customers with solutions to their clinical needs. These can be tailor made and focused depending on the market segment as different product attributes often have different importance for different audiences.