Should your market plan include serving a territory through a distributor channel, you will want to ensure that you find the best strategic fit for your company. Your partner will need to understand your market segment, have access to the right customer base, may need to be conversant in the product registration and compliance processes and possibly advise on packaging.
Furthermore, you may need to decide on a single or multiple distributor strategy. This can be challenging, especially if you only have limited knowledge of your target market geography.
HBS can help you find the right partner to ensure you maximize your market opportunity. We have extensive knowledge of the medical distributor industry globally and can bring local knowledge as well as practical assistance to your search.