What we do


Statistical and Analytical Capabilities

At HBS every project is unique and or focus is entirely on listening to our client and structuring the project according to its needs. However, below we list the analytical and statistical tools our consultants can employ if required:


  • Expert interview
  • Group discussion
  • Problem-centered interview
  • Focus group interview
  • Online laddering
  • Think aloud protocols
  • Regional ontology
  • Projective procedures
  • Convergent interviewing
  • Delphi interview
  • Critical incident technique

Quantitative (multivariate analysis)

  • Conjoint analysis (CVA, CBC, ACA)
  • Indicative and statistically significant market sizing
  • Regression analysis
  • Logistic regression
  • Cluster analysis (Hierarchic, Partitioned, Two-Step)
  • Factor analysis (PCA and FA)
  • Multidimensional scaling
  • Correspondence analysis
  • Analysis of variance (ANOVA, MANOVA)
  • Linear discriminant analysis
  • Structural equation modeling

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