HBS supports its customers in devising strategies to counter the ever increasing offer from low cost countries in this highly commoditized market.
Responding to customer needs with regards to better clinical outcomes (especially surgery, i.e. gloves, sutures, needles etc.) or addressing the threat of infection within the hospital still allows for plenty of scope for differentiation and maintaining margins.
HBS has extensive knowledge in this area, understanding in detail the importance of a range of subjects which are too specialized for other consultancies. These range from the importance of surgery packs of drapes and gowns, tensile and antibacterial properties of sutures, curvature of needles for different kinds of procedures to the kind of powder used in medical rubber gloves.
We help our clients in addressing the market needs in terms of product, positioning, price and build convincing messages in both the direct sales and tender environment.